Experiential quality, experiential relationship quality and future experiential intentions in the Macau gaming industry
Hung-Che Wu, Chi-Han Ai, Ya-Yuan Chang, De-Quan Wang and Tsung-Pao Wu
| Year of publication: |
2022
|
|---|---|
| Authors: | Wu, Hung-Che ; Ai, Chi-Han ; Chang, Ya-Yuan ; Wang, De-Quan ; Wu, Tsung-Pao |
| Published in: |
Tourism review. - Bingley : Emerald, ISSN 1759-8451, ZDB-ID 2412174-5. - Vol. 77.2022, 1, p. 177-189
|
| Subject: | Dimensions | Experiential quality | Experiential relationship quality | Future experiential intentions | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Produktqualität | Product quality | Event-Marketing | Event marketing | Dienstleistungsqualität | Service quality | Qualitätsmanagement | Quality management | Macau |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/TR-04-2020-0180 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012939656