Experiential value : application to innovative consumer technology products
Hyejune Park; Heejin Lim; Youn-kyung Kim
| Year of publication: |
2013
|
|---|---|
| Authors: | Park, Hyejune ; Lim, Heejin ; Kim, Youn-Kyung |
| Published in: |
Journal of customer behaviour. - Helensburgh : Westburn, ISSN 1475-3928, ZDB-ID 2163005-7. - Vol. 12.2013, 1, p. 7-24
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Erfahrungsgüter | Experience goods | Elektronisches Produkt | Electronic product | Markentreue | Brand loyalty | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009758545