Experimental analysis of consumer channel-mix use
| Year of publication: |
2013
|
|---|---|
| Authors: | Oppewal, Harmen ; Tojib, Dewi Rooslani ; Louvieris, Panos |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 66.2013, 11, p. 2226-2233
|