Experimental approach to assessing actual wine purchase behavior
Year of publication: |
2013
|
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Authors: | Barber, Nelson A. ; Taylor, D. Christopher |
Published in: |
International journal of wine business research : IJWBR. - Bingley : Emerald, ISSN 1751-1062, ZDB-ID 2429135-3. - Vol. 25.2013, 3, p. 203-226
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Subject: | Purchase intention | Willingness to pay | Vickery auction | Psychographics | Buying behaviour | Wines | Zahlungsbereitschaftsanalyse | Wein | Wine | Konsumentenverhalten | Consumer behaviour | Experiment | Weinbau | Wine industry | Auktionstheorie | Auction theory | Auktion | Auction | Kaufentscheidung | Purchase decision | Kaufmotiv | Consumer motivation |
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