Experimental design on the front lines of marketing: Testing new ideas to increase direct mail sales
| Year of publication: |
2006
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|---|---|
| Authors: | Bell, Gordon H. ; Ledolter, Johannes ; Swersey, Arthur J. |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 6226917. - Vol. 23.2006, 3, p. 309-320
|