An experimental examination of consumer attitudes, behavioral intentions, and information search behavior after viewing a predictive genetic test direct-to-consumer advertisement
Brent Rollins and Shravanan Ramakrishnan and Matthew Perri
| Year of publication: |
2013
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|---|---|
| Authors: | Rollins, Brent L. ; Ramakrishnan, Shravanan ; Perri, Matthew |
| Published in: |
International journal of pharmaceutical and healthcare marketing : IJPHM. - Bingley : Emerald, ISSN 1750-6123, ZDB-ID 2364540-4. - Vol. 7.2013, 3, p. 285-295
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| Subject: | Attitudes | Advertising | Direct-to-consumer | Consumers | Intentions | Predictive genetic tests | Konsumentenverhalten | Consumer behaviour | Informationsverhalten | Information behaviour | Werbewirkung | Advertising effects | Werbung | Experiment | Gentechnik | Genetic engineering | Verbrauchereinstellung | Consumer attitudes | Direktmarketing | Direct marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009790616