Experimental investigation of the impact of a destination promotional video with physiological and self-reported measures
Rafael Guerrero-RodrÃguez, Svetlana Stepchenkova, Andrei Kirilenko
| Year of publication: |
2020
|
|---|---|
| Authors: | Guerrero-RodrÃguez, Rafael ; Stepchenkova, Svetlana ; Kirilenko, Andrei |
| Published in: |
Tourism management perspectives : TMP. - Amsterdam [u.a.] : Elsevier, ISSN 2211-9736, ZDB-ID 2672710-9. - Vol. 33.2020, p. 1-13
|
| Subject: | Advertisement effect | Cognition | Destination promotional video | Emotions | Experimental design | Galvanic skin response (GSR) | Heart rate | Middle East | Emotion | Werbewirkung | Advertising effects | Experiment | Kognition | Tourismusmarketing | Tourism marketing | Mittlerer Osten | Werbung | Advertising |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.tmp.2019.100625 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012170547