Experimental simulation on a pre-determined marketing mix strategy : a parametric sensitivity analysis of time paths in sequential decision making for a firm marketing a frequently purchased consumer product
Roman Viado Tuason jr.
| Year of publication: |
1965
|
|---|---|
| Authors: | Tuason jr., Roman Viado |
| Subject: | Einzelhandel | Absatztheorie | Elektronik | Simulation | Marketing-Mix |
| Extent: | 221 S |
|---|---|
| Type of publication: | Book / Working Paper |
| Thesis: | Evanston/Ill., Diss. 1965 |
| Notes: | Bibliogr. S. 217-220 Xerokopie |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002928622