Experimental study of the effects of structural assurance, personal experiences, and product reviews on repurchase behavior in e-commerce platforms
Daniel A. Sanchez-Loor, Wei-Shiun Chang
| Year of publication: |
2023
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|---|---|
| Authors: | Sanchez-Loor, Daniel A. ; Chang, Wei-Shiun |
| Published in: |
Electronic commerce research. - Dordrecht : Springer Science Business Media B.V., ISSN 1572-9362, ZDB-ID 2038488-9. - Vol. 23.2023, 3, p. 1971-2010
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| Subject: | Behavioral experiment | E-commerce | Online marketplace | Online review | Repurchase | Structural assurance | Electronic Commerce | Online-Handel | Online retailing | Experiment | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Digitale Plattform | Digital platform | Online-Marketing | Internet marketing | Aktienrückkauf | Share repurchase |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s10660-021-09525-5 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014383140