Experimental verification of the control mechanism of marketing activities of small consulting organization

This article contains results of testing the new mechanism of managing marketing activity of a small consulting organization, proposed in the previous author’s article (see Journal Marketing MBA, 2013, issue 1). The testing was done with computer simulating the organization’s activity with several initial data. The simulations have given recommendations on managing marketing activity of small consulting organizations.

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Year of publication:	2013
Authors:	Kirushkin, A. A.
Published in:	Annals of marketing-mba. - Department of Marketing. - Vol. 3.2013, 11
Publisher:	Department of Marketing
Subject:	marketing \| consulting \| marketing-management \| decision making \| simulating

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Extent:	application/pdf
Type of publication:	Article
Notes:	Published
Classification:	C63 - Computational Techniques ; M10 - Business Administration. General ; M31 - Marketing
Source:	RePEc - Research Papers in Economics

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