Experimental work in marketing: current research and new developments
Robert J. Holloway
| Year of publication: |
1968
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|---|---|
| Authors: | Holloway, Robert J. |
| Published in: |
Applications of the sciences in marketing management. - New York, NY [u.a.] : Wiley. - 1968, p. 383-430
|
| Subject: | Wirtschaftliches Verhalten | Verbraucher | Absatzforschung |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003580287