Experimentally Validating a conceptualization of brand loyality
Jacob Jacoby and David B. Kyner
| Year of publication: |
1972
|
|---|---|
| Authors: | Jacoby, Jacob ; Kyner, David B. |
| Publisher: |
[University Park, Pa.] : College of Business Administration, Pa. State Univ. |
| Extent: | 29 S. ; 4-o |
|---|---|
| Series: | Working series in marketing research. - University Park, Pa.. - Vol. 16 |
| Type of publication: | Book / Working Paper |
| Source: |
Persistent link: https://www.econbiz.de/10004554373