Expert reviewers beware! : the effects of review set balance, review source and review content on consumer responses to online reviews
Nathalia Purnawirawan; Nathalie Dens; Patrick De Pelsmacker
| Year of publication: |
2014
|
|---|---|
| Authors: | Purnawirawan, Nathalia ; Dens, Nathalie ; Pelsmacker, Patrick de |
| Published in: |
Journal of electronic commerce research : JECR. - Long Beach, Calif. : Univ., ISSN 1938-9027, ZDB-ID 2136755-3. - Vol. 15.2014, 3, p. 162-178
|
| Subject: | Online reviews | Expert review | Review content | Inconsistent content | Virales Marketing | Viral marketing | Experten | Experts | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Bewertung | Evaluation | Online-Handel | Online retailing | Personalisierung | Personalization | Social Web | Social web |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010424804