Expert Systems for Scanner Data Environments : The Marketing Workbench Laboratory Experience

List of Figures -- Preface -- Acknowledgments -- SECTION I: The Changing Marketing World -- 1 The Marketing Data Explosion: The Promise and the Reality -- 2 A Necessary Transition -- SECTION II: Knowledge-Based Systems -- 3 An Introduction to Knowledge Systems -- 4 Expert Systems in Marketing. An Introduction -- 5 Textbook Promotion Advisor -- SECTION III: Applications -- 6 A Marketmetrics Knowledge System -- 7 The Coupled System -- 8 Model Animation -- 9 The Promotion Detective -- 10 Dealmaker -- 11 Dealmaker: A Model-Based Reasoning System -- 12 Related Research -- 13 Implementation Issues -- Author Index.