Expertensysteme zur Analyse strategischer Marketingprobleme : eine explorative Studie der Einsatz- und Entwicklungsmöglichkeiten
Herbert Jucken
| Year of publication: |
1990
|
|---|---|
| Authors: | Jucken, Herbert |
| Publisher: |
Bern : Haupt |
| Subject: | Expertensystem | Expert system | Marketingmanagement | Marketing management | Marketing | Strategisches Management |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [d-nb.info] |
| Extent: | XVIII, 422 S graph. Darst |
|---|---|
| Series: | Berner betriebswirtschaftliche Schriften. - Bern : Haupt, ZDB-ID 1045520-6. - Vol. 4 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Bibliografie enthalten ; Bibliography included ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Freiburg (Schweiz), Univ., Diss., 1990 |
| ISBN: | 3-258-04196-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013388610