Explaining and Evaluating the Implementation of Organizational Relationship Marketing in the Banking Industry: Clients' Perception
| Year of publication: |
1999
|
|---|---|
| Authors: | Ricard, Line ; Perrien, Jean |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 45.1999, 2, p. 199-209
|
| Publisher: |
Elsevier |