Explaining attendance through the brand community triad : integrating network theory and team identification
Matthew Katz, Rose Marie Ward, Bob Heere
| Year of publication: |
April 2018
|
|---|---|
| Authors: | Katz, Matthew ; Ward, Rose Marie ; Heere, Bob |
| Published in: |
Sport management review. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1441-3523, ZDB-ID 2105257-8. - Vol. 21.2018, 2, p. 176-188
|
| Subject: | Brand community | Ego networks | Network theory | Team identification | Sport consumer behavior | Konsumentenverhalten | Consumer behaviour | Soziales Netzwerk | Social network | Markenführung | Brand management | Arbeitsgruppe | Team | Sportmarketing | Sports marketing | Social Web | Social web | Unternehmensnetzwerk | Business network | Profisport | Professional sports | Fußball | Football |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.smr.2017.06.004 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011866646