Explaining consumers’ channel-switching behavior using the theory of planned behavior
Year of publication: |
2011
|
---|---|
Authors: | Pookulangara, Sanjukta ; Hawley, Jana M. ; Xiao, Ge |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 18.2011, 4, p. 311-321
|
Subject: | Vertriebsweg | Distribution channel | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | USA | United States |
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