Explaining firms' performance through the resources and capabilities allocation in strategic groups : the case of Italy's cosmetic sector
Year of publication: |
2014
|
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Authors: | Pucci, Tommaso ; Rabino, Samuel ; Zanni, Lorenzo |
Published in: |
Journal for global business advancement : JGBA. - Olney, Bucks : Inderscience Enterprises, ISSN 1746-966X, ZDB-ID 2193383-2. - Vol. 7.2014, 4, p. 375-393
|
Subject: | Strategic orientations | strategic groups | strategic assets | resources | capabilities | marketing | innovation | performance | cosmetic industry | Italy | Italien | Wettbewerbsstrategie | Competitive strategy | Ressourcenorientierter Ansatz | Resource-based view | Unternehmenserfolg | Firm performance | Strategisches Management | Strategic management | Innovation | Marketingmanagement | Marketing management |
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