Explaining market heterogeneity in terms of value perceptions
David Martín Ruiz, Carmen Barroso Castro and Enrique Martín Amario
| Year of publication: |
2007
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|---|---|
| Authors: | Ruiz, David Martín ; Barroso Castro, Carmen ; Amario, Enrique Martín |
| Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 722623-8. - Vol. 27.2007, 7/8, p. 1087-1110
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| Subject: | Kundenwert | Customer value | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Marktsegmentierung | Market segmentation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003598961