Explaining online shopping behavior with fsQCA : the role of cognitive and affective perceptions
Year of publication: |
2016
|
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Authors: | Pappas, Ilias O. ; Kourouthanassis, Panos E. ; Giannakos, Michail N. ; Chrissikopoulos, Vassilios |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 69.2016, 2, p. 794-803
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Subject: | Online shopping | Personalization | Emotions | Fuzzy-set qualitative comparative analysis | Configuration | Contrarian case | Emotion | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Kognition | Cognition | Qualitative Methode | Qualitative method |
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