Explaining prices paid for television ad time : the purchasing profile model
W. Wayne Fu, Hairong Li and Steven S. Wildman
| Year of publication: |
2010
|
|---|---|
| Authors: | Fu, W. Wayne ; Li, Hairong ; Wildman, Steven S. |
| Published in: |
The media industries and their markets : quantitative analyses. - Basingstoke, Hampshire [u.a.] : Palgrave Macmillan, ISBN 978-0-230-27770-0. - 2010, p. 171-194
|
| Subject: | Wissensgesellschaft | Knowledge society | Mediensektor | Media industries | Fernsehsender | Television industry | Gebühr | Charges | Theorie | Theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008772854