Explaining purchase intent via expressed reasons to follow an influencer, perceived homophily, and perceived authenticity
Heather Shoenberger and Eunjin (Anna) Kim
| Year of publication: |
2023
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|---|---|
| Authors: | Shoenberger, Heather ; Kim, Eunjin |
| Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 42.2023, 2, p. 368-383
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| Subject: | Instagram | perceived authenticity | perceived homophily | social media influencers | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Influencer | Glaubwürdigkeit | Credibility | Wahrnehmung | Perception |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2022.2075636 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014234104