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Warum essen wir so viel Fleisch?
Friedrichsen, Jana, (2020)
Why are we eating so much meat?
Adaption of the meat attachment scale (MEAS) to Germany : interplay with food neophobia, preference for organic foods, social trust and trust in food technology innovations
Kühn, David, (2023)
The joint effect of relationship perceptions, loyalty program and direct mailings on customer share development
Verhoef, Peter C., (2002)
Multichannel customer management strategy
Verhoef, Peter C., (2012)
Customer value management : some reflections and future trends : [73. Sitzung vom 16. März 2011 in Düsseldorf]