Explaining the linkage of dark sides of relationship marketing variables : an empirical investigation on selected Indian entrepreneurs
Deepika, Shashank Vikram Pratap Singh, Mohinder Paul, Amarjeet, Abhimanyu Bhardwaj
| Year of publication: |
2025
|
|---|---|
| Authors: | Deepika ; Singh, Shashank Vikram Pratap ; Paul, Mohinder ; Amarjeet ; Bhardwaj, Abhimanyu |
| Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1033, ZDB-ID 2251608-6. - Vol. 16.2025, 3, p. 336-359
|
| Subject: | commitment | dark side constructs | opportunism | relationship marketing | trust | Beziehungsmarketing | Relationship marketing | Vertrauen | Confidence | Indien | India |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJEMR.2025.146176 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015413274