Explaining the mixed outcomes from hosting major sporting events in promoting tourism
Year of publication: |
2019
|
---|---|
Authors: | Rojas-Méndez, José ; Davies, Gary ; Jamsawang, Jutatip ; Sandoval Duque, José Luis ; Pipoli, Gina M. |
Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 74.2019, p. 300-309
|
Subject: | Sports sponsorship | Tourism intention | Country image | Brazil | World cup | Media valence | Openness to experience | Brasilien | Sport | Sports | Sportveranstaltung | Sport event | Sportmarketing | Sports marketing | Sponsoring | Sponsorship | Sportpolitik | Sport policy |
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