Explaining the participation in a small group brand community : an extended TRA
Nabil Mzoughi; Rym Ben Ahmed; Hela Ayed
| Year of publication: |
2010
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|---|---|
| Authors: | Mzoughi, Nabil ; Ahmed, Rym Ben ; Ayed, Hela |
| Published in: |
Journal of business & economics research. - Littleton, Colo., ISSN 1542-4448, ZDB-ID 24421042. - Vol. 8.2010, 8, p. 17-25
|
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009887253