Explaining the Variation in Short-Term Sales Response to Retail Price Promotions
| Year of publication: |
1995
|
|---|---|
| Authors: | Kumar, V. ; Pereira, Arun |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 23.1995, 3, p. 155-169
|