Explaining Variations in the Advertising & Promotional Costs-Sales Ratio: A Rejoinder
| Year of publication: |
1997
|
|---|---|
| Authors: | Ailawadi, Kusum ; Farris, Paul ; Parry, Mark |
| Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 61.1997, 1, p. 293
|