Explaining viewer affect with imagery diagnosis model
| Year of publication: |
2021
|
|---|---|
| Authors: | Chen, Meng-Mei ; Zizka, Laura ; Girardin, Florent ; Zhang, Effie Ruiheng |
| Published in: |
Tourism management perspectives : TMP. - Amsterdam [u.a.] : Elsevier, ISSN 2211-9736, ZDB-ID 2672710-9. - Vol. 38.2021, p. 1-14
|
| Subject: | Association strength | Association valence | Destination affect | Destination imagery | Destination photos | Imagery diagnosis model | The destination content model | Viewer affect | Destinationsmanagement | Destination management | Tourismusregion | Tourism destination | Tourismusmarketing | Tourism marketing | Konsumentenverhalten | Consumer behaviour |
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