Explicating ethical corporate marketing : insights from the BP Deepwater Horizon catastrophe ; the ethical brand that exploded and then imploded
John M. T. Balmer; Shaun M. Powell; Stephen A. Greyser
| Year of publication: |
2011
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|---|---|
| Authors: | Balmer, John M. T. ; Powell, Shaun M. ; Greyser, Stephen A. |
| Published in: |
Journal of business ethics : JOBE. - Dordrecht : Springer, ISSN 0167-4544, ZDB-ID 868017-6. - Vol. 102.2011, 1, p. 1-14
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| Subject: | BP p.l.c. | Mexiko (Golf) | Gulf of Mexico | Unternehmensethik | Business ethics | Marketingmanagement | Marketing management | Unternehmenskultur | Corporate culture | Stakeholder | Erdölgewinnung | Petroleum extraction | Meeresverschmutzung | Marine pollution |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009297363