Explicating hearing the voice of the customer as a manifestation of customer focus and assessing ist consequences
Neeraj Bharadwaj, John R. Nevin and Jeffrey P. Wallman
| Year of publication: |
2012
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|---|---|
| Authors: | Bharadwaj, Neeraj ; Nevin, John R. ; Wallman, Jeffrey P. |
| Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 29.2012, 6, p. 1012-1030
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| Subject: | Kundenintegration | Customer integration | Informationswert | Information value | Computerindustrie | Computer industry | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010219649