Explicit and implicit catalysts of consumer resistance: The effects of animosity, cultural salience and country-of-origin on subsequent choice
| Year of publication: |
2006
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| Authors: | Russell, Dale W. ; Russell, Cristel Antonia |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 6226917. - Vol. 23.2006, 3, p. 321
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