Explicit incentives in online communities : boon or bane?
Ina Garnefeld, Anja Iseke, and Alexander Krebs
| Year of publication: |
2012
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|---|---|
| Authors: | Garnefeld, Ina ; Iseke, Anja ; Krebs, Alexander |
| Published in: |
International journal of electronic commerce : IJEC. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1086-4415, ZDB-ID 1402660-0. - Vol. 17.2012/13, 1, p. 11-38
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| Subject: | Verdrängungseffekt | Crowding out | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Anreiz | Incentives | Kundenzufriedenheit | Customer satisfaction |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009659346