Exploitation to engagement : the role of market research in getting close to niche targets
Victoria Brooks
| Year of publication: |
2007
|
|---|---|
| Authors: | Brooks, Victoria |
| Published in: |
Fundamentals of marketing research ; Vol. 1. - Los Angeles, Calif. [u.a.] : SAGE. - 2007, p. 67-82
|
| Subject: | Werbewirtschaft | Advertising industry | Marktforschung | Market research | Marketing | Nischenstrategie | Niche marketing strategy | Qualitative Methode | Qualitative method | Empirische Methode | Empirical method |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003538141