Exploitation to engagement: The role of market research in getting close to niche targets
| Year of publication: |
2003
|
|---|---|
| Authors: | Brooks, Victoria |
| Published in: |
International journal of market research : JMRS ; the journal of the Market Research Society. - Abingdon [u.a.] : Warc, ISSN 0025-3618, ZDB-ID 20063143. - Vol. 45.2003, 3, p. 337-354
|