Exploiting online social gambling for marketing communications
Wilson Ozuem, Jason Prasad and Geoff Lancaster
| Year of publication: |
June 2018
|
|---|---|
| Authors: | Ozuem, Wilson ; Prasad, Jason ; Lancaster, Geoffrey |
| Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 26.2018, 3, p. 258-282
|
| Subject: | Marketing communications | online gambling | social gaming | motivation | virtual goods | psychographics | Social Web | Social web | Glücksspiel | Gambling | Marketingmanagement | Marketing management | Computerspiel | Video game | Online-Marketing | Internet marketing | Internet | Konsumentenverhalten | Consumer behaviour | Kommunikation | Communication |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0965254X.2016.1211728 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011894579