Exploiting Technique Interrelationships: A Model of Strategic Marketing Planning
| Year of publication: |
1999
|
|---|---|
| Authors: | McDonald, Malcolm H.B. ; Wilson, Hugh N. |
| Published in: |
Journal of euro-marketing. - Hummelstown, Pa. : IMDA Press, ISSN 1049-6483, ZDB-ID 11091824. - Vol. 7.1999, 3, p. 1-26
|