Exploiting the goldmine: a lifestyle analysis of affluent Chinese consumers
| Year of publication: |
2010
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|---|---|
| Authors: | He, Yanqun ; Zou, Deqiang ; Jin, Liyin |
| Published in: |
The journal of consumer marketing. - Bradford : Emerald, ISSN 0736-3761, ZDB-ID 6301514. - Vol. 27.2010, 7 (2.11.), p. 615-629
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