Exploiting the goldmine : a lifestyle analysis of affluent Chinese consumers
Yanqun He, Deqiang Zou and Liyin Jin
| Year of publication: |
2010
|
|---|---|
| Authors: | He, Yanqun ; Zou, Deqiang ; Jin, Liyin |
| Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 27.2010, 7, p. 615-628
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Lebensstil | Lifestyle | China |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008772811