Exploration des effets du degré de technologie perçu du magasin sur le comportement de magasinage

This paper examines the potential effects of the implementation of in-shop digital technologies (screens, terminals, etc.) on the shopping behavior. Our exploratory approach in shops of an operator shows that the perceived level of technology has an effect on the shopping value, the perceived spent time and the satisfaction related to time visit. This leads us to propose future research avenues in management sciences.

MoreLess

Year of publication:	2013-07
Authors:	Goudey, Alain
Institutions:	Université Paris-Dauphine (Paris IX)
Subject:	Consommateurs \| Comportement \| Innovations \| Magasins \| Marketing comportemental

More details

Series:	Economics Papers from University Paris Dauphine.
Type of publication:	Book / Working Paper
Notes:	Published in Revue Management et Avenir, 2013, Vol. 5, no. 63. pp. 15-32.Length: 17 pages
Classification:	D11 - Consumer Economics: Theory ; L81 - Retail and Wholesale Trade; Warehousing ; M31 - Marketing
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10011171604