Exploration-oriented high-tech manufacturers' export marketing internalization in emerging markets : the moderating role of relational ties with supply chain peers
Hsianglin Cheng, Chunhsien Wang
| Year of publication: |
2024
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|---|---|
| Authors: | Cheng, Hsianglin ; Wang, Chunhsien |
| Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 39.2024, 10, p. 2070-2087
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| Subject: | Branding | Channels | Exploration orientation | Export marketing internalization | Industry peers | Relational ties | Supply chain | Lieferkette | Internationales Marketing | International marketing | Schwellenländer | Emerging economies | Außenhandel mit Industriegütern | Manufactures trade | Markenführung | Brand management | Lieferantenmanagement | Supplier relationship management | Vertriebsweg | Distribution channel | Hochtechnologie | High technology | China |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JBIM-06-2022-0246 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015095023