Exploratory Comparisons of Alternative Memory Measures for Brand Name
| Year of publication: |
1995
|
|---|---|
| Authors: | Duke, Charles R. |
| Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 12.1995, 1, p. 19-36
|