Exploratory evidence of channel performance in single vs multiple channel strategies
| Year of publication: |
2003
|
|---|---|
| Authors: | Coelho, Filipe ; Easingwood, Chris ; Coelho, Arnaldo |
| Published in: |
International journal of retail & distribution management. - Bradford : Emerald, ISSN 0959-0552, ZDB-ID 10268844. - Vol. 31.2003, 11, p. 561-573
|