An exploratory study into managing value creation in tourism service firms : understanding value creation phases at the intersection of the tourism service firm and their customers
Year of publication: |
2015
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Authors: | O'Cass, Aron ; Sok, Phyra |
Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 51.2015, p. 186-200
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Subject: | Services | Tourism services | Value creation | Employee customer orientation | Financial performance | Betriebliche Wertschöpfung | Beziehungsmarketing | Relationship marketing | Tourismuswirtschaft | Tourism industry | Dienstleistungssektor | Service industry | Dienstleistungsqualität | Service quality | Kundenwert | Customer value |
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