Exploratory study on the perceptions of event gamification on positive behavioral outcomes
Annamarie D. Sisson and Elizabeth A. Whalen
| Year of publication: |
2022
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|---|---|
| Authors: | Sisson, Annamarie D. ; Whalen, Elizabeth A. |
| Published in: |
Journal of hospitality and tourism insights. - Bingley : Emerald, ISSN 2514-9806, ZDB-ID 2935216-2. - Vol. 5.2022, 5, p. 822-841
|
| Subject: | Emotional commitment | Events | Gamification | Self-determination | Theory of belongingness | Value | Willingness to participate | Word of mouth | Virales Marketing | Viral marketing | Emotion | Konsumentenverhalten | Consumer behaviour | Wahrnehmung | Perception | Computerspiel | Video game | Event-Marketing | Event marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JHTI-04-2021-0085 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013483044