Exploratory study on variables impacting display advertising spend of leading advertisers in the USA
Somnath Chakrabarti and Mayank Makhija
| Year of publication: |
2021
|
|---|---|
| Authors: | Chakrabarti, Somnath ; Makhija, Mayank |
| Subject: | advertiser product category | Advertising budgeting | display advertising | media substitution | Werbung | Advertising | USA | United States | Werbewirkung | Advertising effects | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Werbewirtschaft | Advertising industry |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/13527266.2019.1646306 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012424773