An exploratory study of using 3D avatars as online salespeople : the effect of avatar type on credibility, homophily, attractiveness and intention to interact
Ian Mull, Jamie Wyss, Eunjung Moon and Seung-Eun Lee
| Year of publication: |
2015
|
|---|---|
| Authors: | Mull, Ian ; Wyss, Jamie ; Moon, Eunjung ; Lee, Seung-Eun |
| Published in: |
Journal of fashion marketing and management. - Bingley : Emerald Group Publishing Limited, ISSN 1361-2026, ZDB-ID 2144075-X. - Vol. 19.2015, 2, p. 154-168
|
| Subject: | Credibility | Avatars | Intention | Homophily | Salespeople | Attractiveness | Verkaufspersonal | Glaubwürdigkeit | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Kundenzufriedenheit | Customer satisfaction | Virtuelle Realität | Virtual reality | Beziehungsmarketing | Relationship marketing |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011316422