Exploratory tendencies in consumer behaviour in online buying across gen X, gen Y and baby boomers
Tanusree Chakraborty and Janarthanan Balakrishnan
| Year of publication: |
2017
|
|---|---|
| Authors: | Chakraborty, Tanusree ; Balakrishnan, Janarthanan |
| Published in: |
International journal of value chain management : IJVCM. - Olney, Bucks. : Inderscience Enterprises, ISSN 1741-5357, ZDB-ID 2193393-5. - Vol. 8.2017, 2, p. 135-150
|
| Subject: | online consumers | internet marketing | consumer segmentation | generations | online shopping | e-shopping | exploratory tendencies | purchase behaviour | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Electronic Commerce | E-commerce | Social Web | Social web | Zielgruppe | Target group |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011874863