Explore links among marketing knowledge, data literacy, skill improvement, and learning attitude in STEAM application for hospitality and tourism education
Chih-Hsing Liu, Jeou-Shyan Horng, Sheng-Fang Chou, Tai-Yi Yu, Yung-Chuan Huang, Yen-Ling Ng, Quoc Phong La
| Year of publication: |
2024
|
|---|---|
| Authors: | Liu, Chih-Hsing ; Horng, Jeou-Shyan ; Chou, Sheng-Fang ; Yu, Tai-Yi ; Huang, Yung-Chuan ; Ng, Yen-Ling ; La, Quoc Phong |
| Published in: |
The international journal of management education. - Amsterdam [u.a.] : Elsevier, ISSN 2352-3565, ZDB-ID 2500658-7. - Vol. 22.2024, 1, Art.-No. 100919, p. 1-16
|
| Subject: | Data literacy competency | Learning attitude | Marketing knowledge | Perception of advantage | Skill improvement | Wissen | Knowledge | Wissensmanagement | Knowledge management | Lernende Organisation | Learning organization | Gastgewerbe | Hospitality industry | Wissenstransfer | Knowledge transfer | Lernprozess | Learning process | Bildungsniveau | Educational achievement | Kompetenz | Competence | Analphabetismus | Illiteracy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijme.2023.100919 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015073102